pick the Tuesday. we plan the runway.

paste your site, drag the flag to a date. you get an honest score, what launch day will look like, the rooms to warm up, and a runway that ends at 12:01am PT.

launching tomorrow gets an emergency plan, not a fake three-week warmup. move the flag and the plan changes with it.

your site

launch date

sep 8

emergency0-1sprint2-6compressed7-20full warmup21-34runway35+

or type a date

T-minus 3 days

Tuesday, September 8

sprint

assets, a hunter list of 10, the listing draft. no warmup posts.

the shape of the plan

warmup2
rehearsal2
hunter-eve2
launch day5
after1

6 beats before launch day, then the 5-moment runbook.

launch day, hour by hour

run it well and a product with no audience yet lands around 62 to 120 upvotes. your site and socials move this.

front pagea shape, not a promise. the real score comes after the scan.

Tuesday 12:01am PT gets you the whole 24-hour board.

no account. score first, then the day-by-day.

what the plan contains

the score

how hard this launch can hit, read off your site and the socials on it.

the launch-day forecast

the 24-hour board as a curve, with the five moments that decide the day.

the rooms to warm up

the specific communities where this product is welcome, and the house rules.

the runway

a dated task per day that ends at the 12:01am PT runbook.

people who launched more than once

If you launch and no one notices, launch again. We launched 3 times.

Brian Chesky (@bchesky) · March 15, 2013

You may have heard me say: If you're not embarrassed by the first version of your product, you've launched too late

Reid Hoffman (@reidhoffman) · March 29, 2017

First time founders are obsessed with product. Second time founders are obsessed with distribution.

Justin Kan (@justinkan) · November 6, 2018

Learn to sell. Learn to build. If you can do both, you will be unstoppable.

Naval (@naval) · May 31, 2018

I was talking to a startup about how when you first launch you get a spike of interest that then mostly dissipates, and they laughed and showed me their current usage graph.

Paul Graham (@paulg) · July 26, 2024

the ones who keep launching

the secret is not a bigger launch. it is the next one. these makers keep showing up on new boards, and the counter keeps moving.

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